The Carter V: Campaign
I had the opportunity to create a campaign for Lil Wayne's The Carter V. It shows the rise of Lil Wayne from Carter I to V much like Michael Corleone's rise in The Godfather films. I hired a producer to create a mafia inspired soundtrack for this commercial. The idea was to have Wayne do a matching track with this or a similar beat to tie it back into the campaign. Director Nick Cavalier helped bring this to life. This an illustrated animatic version of our vision. The final would have been shot with real artists as a slow motion recreation of each one of these scenes.